Discover your competitors AdWords Quality Score?
Not everyone knows that it’s actually possible to know the quality score of your competitors.
Sometimes it can be very helpful, for example when you don’t manage to get a very good quality score - maybe because for the niche you are targeting it’s hard to get a good quality score (sales letters, simple comparison sites), it’s hard to decide if you should keep making changes to your site to get a higher quality score, or if you should maybe focus more on the conversion, or just lower your bids.
There is a very easy way to tell what the quality score of your competitors landing page is, all you have to do is create an AdGroup, insert the keyword you want to know the quality score for, then just type exactly the advert INCLUDING the URL of your competitor. Just wait a little and check the quality score you are getting.
It’s a simple but effective trick, basically Google doesn’t check who is the owner of the site when someone buy AdWords for a site so you can just bid on keywords for your competitor, use their URL and advert and discover their quality score.
Surely this just tells you what that page’s QS for your chosen keyword is?
Unless DKI emboldening is showing you the full keyword string and match type you’re going to be getting no advantage above “keyword+ad+landing-page gets a scoring of X”. Plus unless you know what the QS algorithm is you can’t negate other depreciating factors for your own site outside these three factors so the scoring isn’t necessarily relevant?
Maybe I missed something?
You say: you’re going to be getting no advantage above “keyword+ad+landing-page gets a scoring of X”
That’s exactly the goal here. This is not a technique to get competitors keywords, rather to see what QS your competitors have for a keywords you are already bidding on. Match type is not an issue as anyway you should be bidding on the 3 match types.
Worrying about someone elses quality score gets you no where. It never puts money into your pocket. A good time waster for those who are broke in this industry. All this tells you is their starting quality score. Which doesn’t matter unless you’re a complete moron. Not their true quality score they got due to their ads CTR & other variables of a campaign that has ran a while.
There is a problem with this that you have not taken into consideration. Quality scores also has to do with history as well. So by creating a NEW ad and looking at what QS is from the start, you are not getting your competitors accurate QS. Their quality score may be higher because of higher click through rate, which results in lower cost per click.
The point is not to know the exact number but to be able to benchmark your competitor’s landing page QS versus your own landing page QS.
Can be useful… and dangerous: Google doesn’t allow 2 separated accounts to do PPC for the same URL. Hence if you get caught, someone’s gone get their a… kicked!