Setting up your AdWords keywords - Newbie Trick
This is a very simple trick that I’m sure most people already experienced with AdWords know well, but sometimes I’m surprised to discover that even people doing AdWords for a few years don’t know about this trick.
The trick is the following: every time you add a keyword you should not choose if to add it as broad match, exact match or phrase match but you should simply add every keyword in all the forms:
- keyword
- “keyword”
- [keyword]
The reason for that is simply for tracking purposes.
Most newbie people just add all their keywords as broad and then if the keyword doesn’t perform well they remove it completely: WRONG
Why? It might very well be that with a certain match type the keyword is profitable and with another it loses money. So you don’t remove the keyword but just a certain combination of keyword/match.
Usually the exact match has a higher ROI, then the phrase match and then the broad match. However there are exceptions to this rule.
