Appearing on the left on AdWords
Sometimes it happens that your advert is showing on #1 on the right like in this example and there are just organic results on the left.
It’s actually possible in this situation to force Google to display your advert on the left like this:
(Note: Sometimes your advert will appear naturally on the left, what I’m talking about is how to ensure that when you are the #1 ranking advertiser on AdWords you always appear on the left and not on the right. The benefit of doing that is that by being on the left you’ll get more clicks and so a higher CTR)
The way to do this is to bid a large amount on the keyword. This doesn’t means you are going to pay more than when you appearead on the right (if your advert is already showing #1), you may actually end up paying less if your CTR increases.
So let’s say you are currently bidding $0.5 for the top slot, but you appear on the right. And let’s say your average CPC is $0.3 (this is determined by what the other advertisers did bid).
If you now bid $10 instead of $0.5 you’ll still be paying $0.3 as AdWords uses a proxy auction model, and your CPC is determined by what the other advertisers are bidding. So the rule is that if you are already #1 and you increase your bid your CPC will stay the same but your’ll now get promoted to appearing on the left simply because you have a large bid amount.
There is however a danger in doing that, if one of the other advertisers that are currently below you were to increase their bid let’s say to $9 you would have to pay $9 for that click. So you have to closely monitor your AdWords spend and immediately reduce your bid if you see your CPC increasing too much.
This is a great tip, I always wondered what kind of voodo magic the big G uses to place on top left compared to right when number of results are limited.
Thanks & keep ‘em coming!
Great work keep it up
you autmatically appear on the left side, if you are the top bidder. you don’t have to bid 200 times more than your budget to get there