Increasing your CTR on AdWords without losing Clicks
June 11th, 2009
There is a new tool that allows to discover negatives that never get a click but generate many impressions.
Those keywords impact negatively your AdWords account by lowering your CTR as you get some useless impressions that never get a click.
Since they never get a click it’s very hard to discover those negatives as you won’t see them while looking at your logfiles.
This new tool uses some predictive algorithm to discover words that you should put as negatives that never get a click but generate many impressions.
You can try it free here: http://www.ghostnegatives.com
Love it. Thanks for posting this
I’m pretty new to AdWords but can’t you do this with a ‘Search Query’ report?
In a search query report you’ll basically see only what got a click. With Ghostnegatives.com you can see words that never got a click and still make many impressions (and so lower your CTR)
This site is great!!!
This site is great!!! Try it!
Wow, what a cool tool, thank you very much indeed.
Cheers
Derek
I tried, really great tool!! I really increased my CTR without losing Clicks
Thanks for posting this