Discovering your competitor’s AdWords keywords
February 5th, 2009
There is an easy way to discover which keywords your competitor is bidding on.
This service called semrush.com allows you to type your competitor’s url and it’ll find the keywords they are purchasing on AdWords.
The way it works is that they have a crawler and a large database of keywords and they just query Google for all those keywords.
So the first difference will be that you’ll not know what your competitors are actually buying, but rather for which search queries they are showing (which actually is more important anyway).
To use it for AdWords you use your competitors URL followed by “(by adwords)”.
So let’s try: google.com (by adwords)
Here we can see all the keywords google.com is showing for:
Click here to try it: www.semrush.com
